Many large businesses are familiar with digital analytics and understand the importance of having a measurement tool for their website, such as Google Analytics. Most often, large companies have a development team that sets up a process of collecting data from their website. But, if you are a small to mid-sized business and are new to the idea of tracking your website’s performance, the terms and concepts of digital analytics can be overwhelming.
Digital analytics encompasses the collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior on websites, mobile sites, and mobile applications.
An important component of digital intelligence, digital analytics enables brands and website owners to understand how their sites and apps are being found and used. Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also optimize their marketing ROI, content offerings, and overall business performance.